Websites were once a simple, static window into how a business or an individual blogs was experienced. Back in the day they were relatively easy to read. Of course, even back in the early days of the Internet, there were ‘developers’ or ‘designers’ that would cram in spinning images, animated GIFs or even ridiculous music that would annoy the end user. These days that’s not exactly the case. There’s an entire science and philosophy regarding how we experience a website. That’s why developers like massive infinity are so incredibly important in today’s digital world. The integration of the digital world and the real world are quickly becoming a seamless experience.
The vast multitude of variations between mobile devices alone is a huge undertaking. While presenting a face of the website online is ‘simple’ enough, providing the correct variations for each of those devices is highly important. Often enough this can be easily overlooked by some developers. A designer knows which kind of data environment is necessary for every business. Each business needs its own type of environment for the user to experience. They have to be able to find information easily within the website. Not every website needs to be laid out the exact same way.
The design itself is a form of communication. If you want to speak to your customers, potential customers or merely visitors to the site, the quickest way to do this is in how the website is presented. It doesn’t have to be in a page full of words for them to read. It doesn’t have to be any kind of detailed FAQ. Merely experiencing the choice in images and the choice of colors is going to be able to offer up a lot in how they experience the website and thus how they are going to experience you.